My job? Turning 'How do I use this?' into 'Wow, this is easy!' by making products more inclusive, intuitive and user-friendly for everyone from local businesses to global powerhouses.

Versuni

Full product design of a new business proposition for Philips Domestic Appliances. From research to implementation and everything in between, ensuring the well-being pets when their owners are away. Awarded with a Reddot design award.

Sportjeal

Making sport accessible to everyone with a new corporate identity and a fresh digital strategy. Sportjeal wanted to make sports training better and more inclusive. They offer multiple services for spot clubs looking to boost their participation numbers. Creating a new digital strategy and visual identity helped Sportjeal reach the audiences they wanted to help.